Blog

Customer segmentation articles, training materials, presentations. The most interesting information about advanced customer analytics.
19 OCT
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Data analysis methodology There are many well-known methods for solving analysis problems. Why do they often not work?
26 Sep
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Building Customer Loyalty Loyal customers can ensure your company's constant cash flow and profitability for years to come.
14 Sep
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RFM Analysis – Customer Segmentation by Loyalty RFM analysis is a simple yet efficient way to predict a customer's behavior.
27 jul
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Cohort Analysis Cohort analysis is a branch of behavioral analytics in which clients are not viewed as a single set but are divided for analysis into groups called cohorts.
20 jul
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ABC Analysis, Pareto and Lorenz What do ABC analysis, Pareto principle and Lorenz curve have in common?
19 jul
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5 advantages of low code development Low-code is a development method that allows you to design logic quickly and with low implementation costs.
18 jul
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No time for customer analytics A lack of customer analysis carries great risks and can jeopardize a company's competitiveness.
14 jul
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Intelligent action recommendations Intelligent recommendations for action for sales representatives — a new reality in sales.
7 jul
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Time for analytical CRM Analytical CRM uses data analysis technologies with the aim of increasing the quality of the customer base.
28 jun
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It’s all about recommendations Concrete recommendations for action simplify your daily work, improve the decision-making process and save time.
6 may
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Lifecycle Segmentation The customer lifecycle refers to the process of passing through the different stages of the relationship between the customer and the company.
10 apr
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ABC Analysis ABC analysis is a classification method to rank a company's resources according to their importance and profitability.
3 apr
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XYZ Analysis XYZ analysis is a classification method to rank the resources of a company.
1 apr
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Churn Rate Customer churn is the ongoing process whereby individual customers abandon the purchase of a company's products or services.
5 mar
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RFM Segmentation RFM analysis is the analysis of a company's customers to segment them by business value.
1 mar
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CLV. Customer lifetime value In marketing, a net profit is expected to be generated throughout the customer lifecycle. The CLV valuation model can vary in complexity and accuracy, from rough heuristics to the use of sophisticated predictive analytics techniques.