Our project "AI Services for German SMEs" was funded under the Distr@l program
of the state of Hesse:
Validierungs-/Wachstumsförderung
Many small and medium-sized enterprises (SMEs) lack the resources and know-how
for an automated analysis of their customers' behavior. However, the results
of this analysis form the basis for good digital marketing and sales.
Our AI service RaaS solves this issue for SMEs. This pre-built AI service is
intended for business users and is thus very different from common technical
AI platforms and frameworks. The design of this service is based on an
integration of multiple machine learning approaches such as customer
segmentation, transaction clustering, statistical consumption analysis and
recommendation engines.
The use of our recommendation service provides significant benefits for SMEs
such as increasing customer loyalty, increasing marketing team productivity and
improving customer service quality. The primary application group is German
SMEs from the retail and e-commerce sectors.