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Our project "AI Services for German SMEs" was funded under the Distr@l program of the state of Hesse: Validierungs-/Wachstumsförderung

Many small and medium-sized enterprises (SMEs) lack the resources and know-how for an automated analysis of their customers' behavior. However, the results of this analysis form the basis for good digital marketing and sales.

Our AI service RaaS solves this issue for SMEs. This pre-built AI service is intended for business users and is thus very different from common technical AI platforms and frameworks. The design of this service is based on an integration of multiple machine learning approaches such as customer segmentation, transaction clustering, statistical consumption analysis and recommendation engines.

The use of our recommendation service provides significant benefits for SMEs such as increasing customer loyalty, increasing marketing team productivity and improving customer service quality. The primary application group is German SMEs from the retail and e-commerce sectors.