Digital Customer Experience 2023

Exciting update from our team! This week, we had the privilege of attending the World Class Business Leaders event "Digital Customer Experience 2023" conference in Bad Homburg. It was an insightful event that shed light on the ever-evolving landscape of customer engagement. We've come away with some valuable lessons:

• Customer expectations are rising, and they're rapidly evolving across various touchpoints, both online and omni-channel. To stay ahead, continuous analysis and measurement of customer experience are paramount. Collecting customer journey and feedback data from all channels is crucial. However, it's essential to ensure systematic and centralized collection of this data, breaking down any data silos we encounter.
• Establishing a corporate process from measuring customer experience to implementing CX activities is vital for any organization. This process encompasses effective brand positioning, high-quality content management across all media and social networks, and enhancing individual customer experiences. Naturally, customer segmentation and personalized care are instrumental in achieving success. True customer centricity lies at the heart of most successful companies.
• Shifting our focus to the data engineering perspective, it's clear that two critical challenges persist. First, we must continue our fight against data silos, ensuring seamless integration and accessibility across our systems. Second, business domains require a deeper understanding of data analytics. Building expertise in this area will empower us to leverage data effectively and derive meaningful insights.

We're thrilled to bring back these lessons and apply them to our work. Thanks to the organizers and to our team: Boris König, Michael Gürtler, Dmitry Orlov and our longterm partner Osman Zöllner.

Team ADEAL

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