ITB Berlin 2025

ITB Berlin 2025 is over, and we at ADEAL Systems are very happy to have been part of this global industry gathering once again. From March 4 to 6, 2025, the travel industry gathered in Berlin to present the latest trends and innovations. Three days full of meetings, discussions, new footfall records with tired feet and lots of ideas and inspiration.

Albania as guest country

Albania presented itself as the official guest country under the motto “All senses - Albania”. Of course, as usual, the stands of various other countries could be admired in the halls. Every year, the cultural diversity at this trade fair takes you on a beautiful, colorful trip around the world full of variety and great encounters.

Sustainability is no longer the focus

As in the previous year, we have observed that sustainability continues to play a role, although the priority has noticeably decreased. We are curious to see when this will become more of a focus again next year.

Artificial intelligence and data quality

The importance of artificial intelligence (AI) in the travel industry continues to grow. So is the topic of data quality, because without the right quality, AI, automation and many other data-driven projects will not work.

ADEAL is looking forward to continuing to play an active role in shaping developments in the industry and to exchanging ideas with thought leaders, customers and partners in 2026. Thanks to everyone who took the time to join us!

See you soon Berlin!

Team ADEAL