TechTalk: Churn Prediction

As part of our monthly kickoff, we had a Churn Prediction Tech Talk, presented by Yaroslav.

The topics covered were:

1. Churn Prediction Basics: What is Churn Prediction and what data is needed for it?
2. NBD-Analysis: A statistical method for modeling customer behavior and identifying at-risk customers. Did you know that the foundations for NBD analysis were laid as early as 1959?
3. Survival Analysis: Estimating the time to customer churn for targeted customer retention.

Churn Prediction is vital in enhancing customer retention and fostering long-term growth. If you have any questions, feel free to reach out to us.

Stay tuned for more captivating insights from our tech world!

Team ADEAL